This 90 minute session is a laser strategy session, designed to focus on one specific goal or problem area in your business where you need the most support.

This session works well for clients who have a clear goal they want to accomplish, but need help to develop an action plan to make it happen. It also works well for clients who are feeling overwhelmed by a particular challenge or problem area in their business and aren’t sure how to overcome the challenge.

To determine the focus of the call, you will be asked to complete a session prep form that allows me a brief glimpse into your business. Your answers will help me to identify which areas might be keeping you stuck and which ones have the most growth potential. These are the areas where we will focus our attention during the call!

If you are ready to take action to move your business forward, schedule your Divine Business Laser Strategy Session today! . Your Investment: $225

I have been working with Kim for about 5 months and it has been the best investment I have made in my business EVER!

I knew I was lacking focus in my business, but I had no idea how to pull it all together.  I was spending lots of hours working with very little return on my emotional and financial investment.  I was frustrated and so eager to share my gifts and talents with the world, but I just could not seem to get out of my own way.

I signed up for a complimentary session with Kim to see if we’d be a good match and I could not believe how much I got out of that free call!  It really made me certain that if I could get that much clarity and inspiration in one hour I’d be crazy not to see what a full mentoring relationship would do for me. I was right!

Kim helped me to get very clear on who my ideal client was (something I had struggled with for three years!), what I was uniquely qualified to offer that client and how to structure my business (from sales and marketing to operations).

Kim is a fabulous strategist, but she is also very patient with the details and the tactics. She regularly takes the time to work through the language I need to use when speaking with prospects.  She challenges me and supports me.  My only regret in working with Kim is that I didn’t find her two years ago!!!

Casey Kerr
Founder, Find Your Roar
www.FindYourRoar.com

 

Understanding your long term business strategy and knowing your overall business needs are important factors when deciding which provider to choose.  At the bare minimum, any service provider you choose should have the ability to create unlimited auto-responders, broadcast emails and be compliant with the latest industry standards and regulations regarding email delivery and marketing.

When I coach clients through the process of choosing their service provider, there are two questions I ask them to help determine which type of service provider might be right for them.

1. Do you currently or will you ever sell products and services on your website?
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2. Have you considered and is it likely that you will at some point implement an affiliate program in your business?

If the answer to either question is yes, then an eCommerce solution such as KickStartCart/1ShoppingCart or InfusionSoft are the right choice.  Both of these services provide unlimited auto-responder, broadcast and shopping cart capabilities and KickStartCart offers a fairly robust automated affiliate tracking system.  Personally I have not used InfusionSoft, but am hearing great things about the service.  Currently, I use KickStartCart and recommend checking it out.  

The strategy behind choosing an eCommerce solution such as KickStartCart is that all your former, current and future client information is stored in one central database which makes email marketing to various segments of your list a breeze.

Please note: If you currently use PayPal as your “shopping cart” solution, you are missing the opportunity to collect pertinent information on active and engaged clients who are buying from you. PayPal is a great payment solution, but is not a shopping cart or customer database solution.

With a true eCommerce provider like KickStart and Infusionsoft, customer information such as name, address, phone number as well as the products they’ve bought are stored in your central database.  This means if at any given time you want to send an email to everyone who bought a certain product or service, all you need to do is write the email and with the click of a few buttons, your email is sent to everyone that needs to get it.

If you don’t offer products for sale on your website and don’t ever intend to, then you more than likely won’t need the shopping cart/eCommerce capabilities.  In this case, an eMail service provider probably makes the most sense for you.  Here are a couple of industry leaders for you to include in your research, aWeber, or IContact.

As with any investment in your business, it is important to make an informed decision and to think strategically about the long-term benefits and payoffs vs. only looking at costs.  If you base your decision solely on cost in the short-term, it could end up costing you a lot more time, energy and money in the long-term.

(Full Disclosure:  KickStartCart links are my affiliate links and I will earn a commission if you purchase this service using this link, please click here to view my Affiliate Link and Compensation Policy)

Last year, over 90% of the clients I worked with had never created any kind of plan for their business.  Yet, every single one of them was struggling in one way or another in their business.
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Many of them were having trouble attracting enough of the right clients, successfully selling their services, filling their programs and creating a consistent flow of income into their business to support themselves.   And, if they were achieving some level of success they were often doing it at the expense of their health, happiness or their personal relationships.
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They were working harder than they needed to because they had no plan.
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Running a successful business without a plan is a lot like trying to find your way to a hotel in a foreign country without a map or directions.  Can you get to where you want to go?  Sure, but the odds are that you’ll get lost along the way, have to circle back through streets you’ve already travelled and spend a lot more time trying to get there than you would have if you had a clear set of directions.

If you’ve ever been lost, you know how frustrating and stressful the whole experience can be.  So why is it that so many small business owners navigate their business like the traveller in a foreign country trying to find their way without a map, without direction and without a plan?
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If you are ready to end the anxiety, stress and overwhelm in your business, you need a plan!
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Planning is the key to your success because it helps you to create a pathway from where you are to where you want to be.  When talking with clients about planning, I know it can be a touchy subject.  Many of them are afraid of planning and feel instant overwhelm at the mention of the word, you may experience a similar reaction.

To help you overcome these stumbling blocks and ease into the idea of creating a plan for your business, I’d like to give you SIX simple steps to planning by using an analogy of your car’s GPS.
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Step # 1 – Begin With The End In Mind

Before you can begin moving forward and before your GPS can provide you with the right directions, you must plug in an end destination.  If you aren’t clear where you are going and don’t know your end point, you will never be able to get there.  Planning is the same thing.  If you don’t have clear understanding of the goals and expectations for your business, it will be impossible for you to reach your destination.
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Step #2 – Identify Where You Are Right Now

In order to successfully navigate from one place to another both in life and in business, you have to be really clear about where you are right now.  When you are embarking on a trip you plug your destination into your GPS and then it calculates where you are to begin building a set of directions to take you from where you are to where you want to go.  Without an accurate starting point, your GPS wouldn’t be able to provide you with accurate directions for your journey.  The same goes for planning.
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Step #3 – Break Your Plan Down into Manageable Steps

Just like your GPS simplifies your road trip by breaking it down into a series of simple right and left turns, you need to develop a series of simple, action oriented steps that you can take to get you from Point A to Point B in your business.
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Step #4 – Identify the Resources Needed To Make the Journey

Most GPS systems will provide you some basic information to help you make your journey a pleasant and successful one.  For example, it will tell you if you are going to encounter toll roads, it tells you how many miles you can expect to go, how long it will take you and many GPS’s even monitor the speed you are travelling against the posted speed limit on for the road you are on.  All this information allows you to plan ahead and make sure you have the right resources available for the trip.  Do you have money for tolls, do you have enough gas, enough time etc.  In order for your business plan to be successful, you must also take the time to identify additional resources you might need to gather in order to successfully execute your plan.  Make a list of what you need and commit to getting the right resources in place to achieve your goals.
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Step #5 – Focus on The Next Right Step

Your GPS only provides you with one turn at a time, which makes navigating your trip easy and enjoyable.  You trust this process because you know it has calculated the best route and if you follow the step by step directions, it will get you where you want to go.  If it were to hurl all the directions at you at once, you’d probably get lost and feel overwhelmed.  There is a huge lesson in this when it comes to executing the plan for your business.  Don’t let the list of steps you need to take overwhelm you, instead, focus only on the the next right step.  Trust yourself and your plan – this one practice will help you achieve your goals faster and with a minimal amount of stress and overwhelm.
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Step #6 – If You Take a Detour, Recalculate Your Journey

Sometimes when you set out on a road trip, you decide half way into the trip to add a stop or two.  Perhaps you need to get dinner or you decide to visit old Aunt Millie, whatever the diversion, it can take you off your charted course, but the beauty is, your GPS will automatically recalculate the directions for you based on where you are in that moment.  The reality is, priorities do change sometimes and new goals replace old ones.  You need to give yourself permission to make additions or deletions to your plan if your priorities change.  The important thing to remember is that a change in goals will mean a change in your plan.  In order to successfully navigate the change you’ve made and still arrive successfully at your destination, you also need to take the time to re-calculate the right steps to achieve these new goals.

Find out why Unearthing your Inner Expert is the first step in building a strong, thriving Business!

When we build our businesses from the outside in, we eventually hit a wall where we feel like we just can’t do it anymore.  One of the reasons it feels like so much of a struggle is because we are out of alignment with our Inner Expert and our core purpose.

However, when we take the time to unearth, honor and align with our Inner Expert, we build our business from the inside out, creating a strong, sustainable foundation for growth.

Are you building your business from the outside in or have you taken the time to Unearth Your Inner Expert and build your business from the inside out?

Creating Clarity, Focus and Prosperity in Your Business

Published 11/9/10

Why are so many passion-driven, service-based business women struggling to create a business that supports them and their perfect clients?

They lack clarity and focus!

Join Kim for the first of a six-part series on Cultivating Your Soul Purpose Business Brand.  In this episode, Kim talks about the importance of creating a brand that is in total alignment with your passion and your purpose, how to gain clarity and focus in your spirit centered business AND what the benefits of creating your very own Soul Purpose Business Brand are.

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One of the things I teach my clients is not to create your products and services in a vacuum.  Always seek feedback and input from your clients and potential clients.  So, as I work on my plans for 2011, I want to make sure I am focusing on the right products and services that will have the greatest impact for you and your passion-driven business.

To that end, I have created a quick, six question survey and I would be extremely appreciative if you would be willing to share your greatest challenge from 2010 and your hopes for 2011 in the form below.  My intention is to use the information provided to create products and services that meet my clients where you are and support you through your greatest business challenges to where you want and need to be in your business.

The survey only contains 6 questions and should take you between 5 and 10 minutes depending how detailed you are with your answers.

As a special thank you for taking the survey, I have created a special report that shares Five of the most powerful tools I use in my business.  The report:  Five Tools To Make Doing Business Easier (And Improve Client Relations) is chuck full of resources to help you provide enhanced services to your client while freeing up time in your busy schedule.  And who doesn’t need more time, right?

To gain access to this valuable report, just fill out the survey, submit your answers and you will automatically be redirected to a page containing the download link for the report.

Take the Greatest Business Challenge Survey

I really appreciate you taking the time to share you input with me.  My intention is to use the information from this survey to create a range of products and services that meet you where you are and support you with your Greatest Challenges bringing you to where you want to be!

As my special thanks to you, here is the link to my special report:

Five Tools to Make Doing Business Easier (And Improve Client Relations)

CLICK TO DOWNLOAD: 

http://bit.ly/gydb-download-5tools